On Sports Events Innovation in the Context of Commercial Operation

Commercial running of modern Olympic Games is one of the most important reforms in its history. And the 13th Asian Games held in Bangkok is the only unarguable game that has ever gained profits. However, the Chinese National Games, caught deep in extravagance, is still struggling to find a way around. So under the current state-sponsored sports system in China, the emphasis on the use of a system to govern a system is obviously more important than the making of a new system. In the commercialization of the National Games, to seek approaches to remedy the systematic defects might seem to be more conducive for the development of the National Games. Therefore, the priority among priorities is to adjust the gold-oriented evaluation system, rid it of its unnecessary accessories; and give an accurate orientation for the games and advocate the spirit of thrift, and on which the basic foothold of the National Games reform and innovation shall be based.