Highlighting the Da qian Culture and Developing the Mew Industries: A Study of Ways to Build the Tourist Brands with Unique Neijiang Culture

As a world-wide known figure, ZHANG Da-qian is endowed with image, social and economic value and cultural symbolization, which has given ZHANG Da-qian as a cultural brand a striking advantage. In recent years, around the subject “Cultural Neijiang as the Hometown of ZHANG Da-qian”, people have made explorations in regional tourism with unique cultural features. We should highlight the fundamental, probe into the new operable mechanism and new measures, and pay attention to the coordination as well in the building of ZHANG Da-qian as a cultural brand.