Current Situationof Sport Tourism among College Students and Countermeasures ——A Case Study of Some Institutes of Higher Learning in Rolling Country of Sichuan

By means of literature review, questionnaire, mathematical statistics and on-the-spot investigations, an empirical survey, analysis and research are made into college students’ participation in sport tourism in aspects of ways of participation, recognition, motive, demand, experience, consumption and the influencing factors so as to get familiar with the status quo and further put forth relevant countermeasures, and thus students could be motivated to play an active part in sport tourism and prompt the healthy, orderly and harmonious development of the sport tourism market.