The Present Development Situation, Problems and Strategies to the Tourism of Neijiang

By means of extensive and in-depth survey, research and data analysis, it is found that in Neijiang tourism there exist problems like a shallow resources development, a too extensive mode of development, a relatively backward infrastructure, a weak publicity campaign, inadequate regional cooperation, inactive atmosphere for tourism development, an immature industrial system, etc,. In view of this, a further analysis is made of the advantages and opportunities, disadvantages and challenges faced with Neijiang, and counter measures are then put forth, for instance, proper orientation of the nature of the tourist destination, an exquisite tourism image-building, a profound restructuring of the tourism resources, the creation of excellent tourist attractions, the perfection of tourism infrastructure and supporting facilities, the stepping up of tourist goods development and publicity campaign, etc.