On the Evolution of Poetic Attitude of Song Dynasty toward Printing and the Flourishing of Poetics

The study of poetry began to rely heavily on books and tended to be formalization because of highly developed printing technology in Song Dynasty. What is valuable is that the Song people began to be aware of the negative influence of excessive dependence on printing. When criticizing printed books, they made some research beyond the printing. They attempted to transcend the media through understanding, experiencing and emotions (including morality). Such effort helped flourishing of Song poetics.