A Probe into the Authenticity of the Traditional Culture in Ethnic Tourism ——A Case Study of the Hua Er Na Ji Song Contest in Taoping Qiang Race Village

Authenticity of Tourism lies in three aspects: the authenticity in objectivity, constructiveness and existence. The cultural collision between the mainstream culture and the edge culture, together with the collision between the strong culture and weak culture, helps increase cultural homoplasy and decrease cultural difference, which in turn results in the loss of authenticity in ethnic tourism. Taking Hua Er Na Ji Song Contest in Taoping Qiang race village as an example, a contrastive study is made against the traditional Hua Er Na Ji, so as to investigate the influence of ethnic tourism upon the authenticity of traditional culture in hope of revealing the importance of protecting the authenticity of traditional culture.