On the Application of Agenda-setting of Net Comment to the University Network

The comments on the campus network have become an important factor influencing students’ thoughts and behaviors. Such comments are set according to the modes of consciousness, prominence and superiority. And the web administrators can make use of the agenda-setting function to guide the public opinion. For such a purpose, they can find some hot topics on campus to stimulate students’ interest in participation and provide more space for the interaction between students and their teachers. These may help to create a harmonious, rational and positive environment and atmosphere on web and hence make the campus net become the students communicative bridge and spirit home.