Impact of Corporate Social Responsibility on Brand Value:Based on Empirical Analysis of the Panel Data of 9 Alcohol Enterprises

Based on the panel data of 9 famous listed liquor enterprises from 2011 to 2015, the impact of corporate social responsibility on corporate brand value is analyzed by panel regression model.The research shows that the social responsibility of liquor making enterprises has a significant positive effect on the promotion of brand value with a time lag effect.At the same time, the corporate publicity investment and market share havve displayed a positive impact on corporate brand value, while no significant impact is found of the disclosure of corporate responsibility information on the brand value.Therefore, counter measures for pushing forth the implementation of corporate social responsibility are put forth on the part of governments, enterprises and trade organizations for the promotion of corporate brand value so that a pattern for healthy corporate competition can be fostered.