On the Gaming of“Rip-off” in Guided Tour

In order to explore the rip off phenomenon of tour guide in tourism market, using evolutionary game theory, the game model between tour guide team and tourist team in tourism is constructed, and the behavior evolution and dynamic adjustment process of strategy are both analyzed. By aid of the stability theory of differential equation, the model equilibrium point is discussed, and the influence of parameters on the model is simulated and the influences upon the model are simulated. The study finds that to step up the efforts to punish the rip-off phenomenon, to reduce the implicit cost of tourist guide’s labor and at the same time to intensify the rigidity of punishment for vicious complaints from the tourists, can efficiently safeguard the healthy development of the tourism market and stimulate the regional economic development.