A Study of Depth of Entertainment and Involvement of the TVProgram Happy Comedians

Since Oriental TV's broadcasting of Happy Comedians, the program has achieved win-win purpose in both commerce and audience rate and the effect of deep entertainment and involvement. And the deep entertainment is shown in the compatibility between modern and traditional content, humanity and maintenance of social ideals. Further, the interaction between hosts and audience, actors' impromptu communication with audience and the rich subtexts are the main manifestation of audience's deep involvement. In addition, the star effect and star manufacturing are another important factor for absorbing wide attention.