Protective Tourism Development Research on Puxian Opera theIntangible Cultural Heritage of Chinese Traditional Opera

The fact that the Intangible Cultural Heritage of Chinese Drama is on the verge of vanishing is gradually gaining attention from the general public. With the ever-booming industry of tourism, protective tourism development can well be chosen as a new approach. The Puxian Opera, the Intangible Cultural Heritage of Chinese Drama, is talked about from aspects like its characteristics, current situation of tourism development and existing problems, it is believed that actions should be taken to perfect the protective work in the tourism development of Puxian Opera, and theme parks of Puxian Opera, and the museum of Puxian Opera should be established and the Culture Week of Puxian Opera be held to prompt its development. And various specific countermeasures concerning the design of tourism route, tourism commodity development, talent cultivation, publicity and promotion were also put forth.