A SWOT Analysis of the Cultural Dissemination of Emei Martial Art

An analysis is made of the pros and cons, opportunities and challenges for the cultural dissemination of Emei Wushu, it is found that the advantage is the Emei Wushu culture and the sufficient communication of social communication; the disadvantage is the lack of theoretical research, the monotonous means of heritage and the lack of complete and regular educational system. In response to this, a SWOT matrix table is constructed and corresponding measures are put forth: sorting and exploration of the theoretical research be strengthened; the fostering of brand be integrated with the media dissemination; a systematic radiation of the Emei Wushu be made toward schools and social communities so that the martial art culture can be enhanced.