Research Report on Promoting the Great Development and Prosperity of Neijiang Culture

In order to learn about the development of the cultural industry in Neijiang City, the questionnaire survey and interview method were used to carry out the research. The results showed that: Neijiang City cultural development is found to lose a generation of cultural inheritance and blamed for the lack of innovation; and the cultural industry is not yet a pillar industry; the cultural core of the traditional culture and education is ignored for long; and the mass culture and elite culture development is not quite in harmony. The local government is strongly advised to correctly handle the relationship between cultural heritage and innovation, cultural undertakings and cultural industries, traditional culture and school education, mass culture and fine culture, so as to comprehensively promote the development of Neijiang's cultural industry, enhance the cultural image of Neijiang, and promote prosperity of the cultural market in Neijiang.